T-Mobile has launched a partner programme dedicated to BlackBerry resellers, which the firm has claimed will give VARs preferential treatment on sales of the email device.
The BlackBerry from T-Mobile: Partner Programme is an extension of the firm’s Business Partner Programme, launched in May.
John Fannon, national sales manager at T-Mobile, said: “There are 17 benefits available for partners accepted onto the programme. These include: preferential pricing on BlackBerry products, which will mean partners receive cheaper units; marketing support from T-Mobile; and increased commission.”
However, Fannon said the mobile provider will be strict on entry to the scheme. To qualify for the benefits partners must sell 150 BlackBerry connections per quarter, with 80 per cent of those on two-year contracts.
T-Mobile has 17 partners in the UK and is hoping to include more than half in the BlackBerry
programme. Partners that have already joined include WN1 Communications, Olive Communications and BusinessMobiles.com.
Mark Geraghty, managing director of Olive Communications, said: “This is a very positive thing for our firm. We hope to put a better proposition to our customers and being part of the programme will help us do that.”
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