Accountancy Age has once again been named as a Business Superbrand, alongside the Financial Times, The Economist, Google, CIMA and PricewaterhouseCoopers.

Selection, based on brands’ quality, reliability and distinction, was carried out through a vote by the senior business leaders and more than 1,500 business professionals.

Shedding light on the powerful players in British business, the list reveals that media brands are having a greater impact than classic commercial sectors such as manufacturing.

'Reputation is a company's greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability,' said Stephen Cheliotis, chairman of the Superbrands Council. 'British business opts for what it trusts and as we head towards economic slowdown this is only going to become more important.'

Visit the Superbrands website