Barking up the wrong tree

CRN’s recent rundown of the channel’s top tweeters provoked a good deal of debate in the industry. (None of which concerned @davethedealer’s scandalous exclusion.)

In any case, it’s heartening to see the UK’s top technology advocates embracing social media platforms.

But I was intrigued to hear that one reseller exec has discovered his firm’s brand isn’t quite the draw he’d hoped.

The channel chap has uploaded a number of videos about his firm’s ex­citing offers and top-notch solutionising capabilities onto the interweb.

But he regretfully told me that some of his extra-curricular uploads have en­joyed far greater success.

“I put up a clip of my dog going men­tal and it got thousands of hits,” he said.