French fancy

I've been itching to get in on this tablet bandwagon, but I just haven't found a device that ties in with my collection of mid-priced designer polo shirts.

So imagine my delight that French fashion house Pierre Cardin has unleashed the first designer-branded model. The device, called, imaginatively, the Pierre Cardin Tablet PC, is "underpinned by high-performance technology" and runs on "the ever-popular Android" OS, says the marketing guff.

"Last, but by no means least, it comes packaged in a tasteful case and an über-cool black gift box." (Yes, that's right, they said "über-cool" But why not judge for yourself? See picture, right.)

I should think so too! I base 95 per cent of all my purchases on the attractiveness of the packaging. (I'm particularly fond of the abstract minimalism of the stripes on Tesco bags.)

And, as if all this weren't enough, owning a Pierre Cardin tablet means you join a clientele roster including "Lady Gaga and Nicole Ritchie".

I'm having some of that! It beats sharing your brand loyalty with Rory Cellan-Jones, Suzi Perry and thousands of message board-using fanboys.