08 Feb 2012
Regular reader(s) can imagine my squeals of delight on stumbling upon a deeply fascinating piece of research this week revealing that golden oldies are out-teching the youngsters when it comes to shopping.
The in no way condescending or reductive "study" from Basekit.com - "the world's largest website builder", don'tcha know? (‘cause I didn't) - finds that 86 per cent of UK over-55s shop online regularly. Some 36 per cent do more shopping on the interweb than on the high street.
The ankle-biters of the 25-to-34 range are the most wary web shoppers, with 13 per cent claiming they never buy online.
Basekit also claims that "metrosexual men are catching up women in time spent shopping", with blokes spending 2.1 hours weekly doing a bit of online retail therapy, compared with a figure of 2.3 hours for the fairer sex.
So long as we're dealing in generalisations, you should remember that 99 per cent of men only shop online for swords, pies, Jason Statham DVDs and lager.
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