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Job title: Marketing director.
Company: Dabs.com.
Year of birth: 1968.
Place of birth: Southport.
Career outline: Joined a computer reseller in 1995 and had a great two years learning the business and then a chance remark by an ex-colleague led to me joining Dabs in 1997.
What motivates you every morning to get up and work in the channel? Knowing that it will get me out of the housework at home and it’s paid my bills for the last decade. Seriously though, the fact that in our channel you really can live and die by your last deal or decision.
What has been the most over-hyped technology in the past five years? 3G.
What will be the most underrated technology in the next five years? Bluetooth. People really still don’t take it seriously, but it works now and will become part of our personal connectivity.
Which technology would you most like to have invented? For financial security, Microsoft Windows.
Do you have any regrets from your time in the industry? Only mistakes, but no regrets.
What is the biggest hurdle you have faced in your career? Deciding whether to attend a dinner with BT last year when we were in the middle of the sale process for Dabs or attend a Champions League match at Anfield.
What is the biggest success of your career? My biggest success is yet to come in helping Dabs achieve its full potential in the technology market.
What piece of technology could you not live without? My new electronic season ticket for Anfield and my Sonos system at home for music and radio round my house.
What would be your advice to anyone starting a career in IT? I’d definitely recommend it because I don’t think any industry changes the goal posts so often and in all but a few sectors.
What is your favorite computer game? Anything I can beat my children at, which at the moment is pretty much none.
What is your favorite karaoke song? Free Falling, by Tom Petty.
Do you have any phobias? Yes. Fear of waking up and discovering that life was just a dream.
How many beers before you fall over? A half.
Number of staff you manage? About 20.
What is your golf handicap? Me.
What car do you drive? BMW M5.
Number of air miles you have? Too many.
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