|
|
|
Storage vendor Imation has launched a pan-European channel promotion to increase product sales by rewarding its VARs for exceeding sales targets.
Data Elite Next Gen, which builds on Imation’s existing Data Elite Premium promotion (CRN, 17 October), is a web-based incentive that runs until 31 December. After signing up to it, VARs are set a monthly sales target. If they exceed this they then qualify for a virtual ticket.
The virtual ticket grants each reseller entry into monthly draws to win rewards from a total of 360 prizes, ranging from DVD players and cameras, to a holiday in New York.
Craig Hill, sales and marketing manager for UK and Ireland at Imation, said it wanted to use the promotion as a way to reward its resellers and sales teams for selling Imation magnetic, optical and flash storage products.
“We are trying to increase VAR focus,” he said. “This is a good move for resellers that will also help to increase their education of our product range.”
However, Damon Robertson, sales director at Imation reseller Coolspirit, was unconvinced.
“This wouldn’t make a difference to us or give us an incentive,” he said. “We go on the quality of the product. We would select the right vendor’s product to fit the end-user’s requirements; we wouldn’t pick them based on rewards.”
james_sherwood@vnu.co.uk
Related articles
In this video find out about the fast-growing Chinese vendor's plans for market domination and how the channel is its route of choice
Find out what gifts Acer has in store for partners for 2012 in this exclusive roundup of its recent conference
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers that rozzers are seemingly living in the technology dark ages
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
|
|
|
Do you agree?
Have your say