Decorated DTE goads Cisco Gold partners

DTE claims it has top Cisco partners in its sights

VAR Dynamic Technologies Europe (DTE) believes its recent accreditation drive will allow it to outgun Cisco’s largest UK partners.

Bletchley-based DTE claims it is on course to become Cisco’s seventh Unified Communication System (UCS) partner and has just become the vendor’s eleventh fully specialised datacentre partner. It is also undergoing its audit for Cisco Silver.

Sales director Gary Dobson pred­ic­ted the firm would almost double 2010 turnover to more than £8m after booking £2m in revenue already this year.

He said the new certifications would enable DTE to take on, and beat, less nimble Cisco Gold partners.

Cisco’s other fully specialised datacentre partners are Dimension Data (Didata), 2e2, BT, Computacenter, Capita, IBM, Kcom, Logicalis, Block Solutions and ANS Group.

“We are no Didata – if we need to go lower on margin it’s not going to get lost in a system of cogs,” said Dobson.

Founded in 1999, DTE has just launched Dynamic Technologies Federal to service the US market. It also holds accreditations with VMware, Juniper and IBM.

Dobson added: “We want to be acquired. We would love someone to come along at some point and say here is some money to build the company as quickly as you want.”

Gary Middleton, business development manager at Didata, which already holds the UCS accreditation, shrugged off DTE’s challenge:

“Globally we are doing well with UCS,” he said. “The way the technology meshes into the network plays into our favour, because we are the market leader in the networking space.”