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10 Aug 2009
Components and peripherals distributor VIP Computer Centre is offering its VAR base free marketing collateral through the use of ready-made, unbranded e-shot templates.
The new service is an extension of the distributor’s existing daily e-shot. Resellers can now request specific VIP e-shot templates.
Sarah Knowles, marketing executive at VIP, said: “For example, if I received an e-shot that was of interest, I would forward that particular e-shot to marketing@vip-computers.co.uk and state whether I would prefer the template in InDesign or JPEG format.”
Further reading
The template is then emailed, minus the VIP logo, contact details and pricing information, so the customer can add their branding to the template.
“The idea is a fairly simple and straightforward one, but we hope that it will make a big difference. We are providing our customers with free marketing resources to advertise their product range,” added Knowles.
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