|
|
|
Trend Micro will axe at least one of its UK distributors as the vendor looks to rationalise numbers across EMEA.
The security firm currently works with Ingram Micro and Blue Solutions as its broadliners; Computerlinks, e92plus and Sphinx as its value add distributors; and Westcon and Azlan for the convergence sector.
Anthony O’Mara, vice-president sales and operations EMEA at Trend, said: “We are currently going through discussions. We will cut one or more of our UK distributors.” He declined to comment on which firm it might be.
Speculation in the channel is that one of the value distributors will be cut, with e92 top of the list.
However, Mukesh Gupta, managing director of e92, said: “We have confidence in our business proposal. Currently our Trend sales are good.”
Mark Hatton, managing director of Sphinx, said: “Trend is not over distributed, but the next battle ground is the mid-market. Distributors will have to make an investment, which means its makes sense to trim the number.”
Dave Ellis, director of e-security at Computerlinks, said: “Trend has segmented its distributors in the right way. Losing one of them will benefit the remaining firms.”
Related articles
In this video find out about the fast-growing Chinese vendor's plans for market domination and how the channel is its route of choice
Find out what gifts Acer has in store for partners for 2012 in this exclusive roundup of its recent conference
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers that rozzers are seemingly living in the technology dark ages
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
|
|
|
Do you agree?
Have your say