|
|
|
02 Oct 2008
PC vendor Lenovo and a number of its technology partners are offering channel salespeople prizes and holidays as incentives to encourage VARs to sell more kit.
The Lenovo Winners' Club sees the vendor teaming up with several other big names, including Microsoft and Intel, to offer resellers the chance to earn prizes through sales and learning. The scheme is now open to channel sales teams in the UK, as well as France, Germany, Spain, the Netherlands and the Czech Republic.
Through the scheme's website, VARs can register sales and training courses they have passed, as well as taking quizzes. Points can then be earned which can be exchanged for prizes at online and high street retailers. The programme's double bubble feature offers greater rewards for joint product sales and, once a month, a special quiz will offer top prizes including holidays to New York and official Olympic torches.
Further reading
Lenovo's EMEA transactional marketing director Mike Etherington said: “As the title implies, the Lenovo Winners’ Club programme aims to be a win-win initiative where all the players involved stand to gain, from the vendor to the business partner and the individual sales people.
“Our channel partners loved our last incentive programme but wanted more opportunities to earn. So we have provided a bigger, better and more exciting programme, joining forces with other major vendors."
Related articles
In this video find out about the fast-growing Chinese vendor's plans for market domination and how the channel is its route of choice
Find out what gifts Acer has in store for partners for 2012 in this exclusive roundup of its recent conference
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers that rozzers are seemingly living in the technology dark ages
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
|
|
|
Do you agree?
Have your say