Data Robotics targets SMEs

Paul Thackeray: We are pursuing the SME market aggressively this year, through partner recruitment

Data Robotics’ new EMEA vice president, Paul Thackeray, has outlined his plans to ramp up the firm’s presence in the SME market.

The storage vendor made its first play for the SME market at the end of last year with the release of its DroboElite iSCSI SAN product.

Thackeray, who joined Data Robotics after seven years with Barracuda, is keen to make further market inroads.

“We will be pursuing the SME market aggressively this year, through partner recruitment and will be working closely with our distributors,” he said.

Specifically, Thackeray said he will be asking the firm’s distributors, which include Bell Micro, CMS Peripherals and Computers Unlimited, to pinpoint SME-focused storage VARs they think would be a good fit.

Despite the vendor’s plans to branch out, Thackeray vowed to stay true to the firm’s long-standing small-office and consumer customer base.

“We are definitely not turning our backs on the smaller end of the market and will continue to drive sales of our existing products ,” he said.