11 Mar 2010
Trustmarque will part with about 150 VARs and sacrifice a tenth of its Microsoft revenues after opting to exit pass-through licensing business.
The firm recently advised resellers that hold Microsoft Volume License Agreements with it to switch to an alternative Microsoft LAR.
Chief executive Scott Haddow said Trustmarque would continue to sub-contract for a handful of larger systems integrators.
Further reading
“We want to spend our time with customers that we can build a value-based solution with,” he added. “We are not leaving anyone in the lurch.”
Dave Simpson, commercial director at Softcat, said the LAR already operates a “selective” policy with regards to pass-through business.
“It is a lot of risk for very little rewards,” he said.
Edward Hyde, Microsoft’s group manager for LARs, said: “We support Trustmarque’s realignment in this area. We are also keen to support non-LAR Microsoft resellers where they need to make alternative arrangements.”
Related articles
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers that rozzers are seemingly living in the technology dark ages
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
Do you agree?
Have your say