|
|
|
18 Jan 2010
EMC will focus on increasing its coverage of the mid-market sector this year, the storage giant has revealed.
Its mid-market push will be headed by Chris Gould, UK and Ireland channel sales manager at EMC, as part of the firm’s wider plans to “refocus on growth”.
Gould said: “The mid-market is still leading on a cost reduction agenda, but we expect opportunities within the sector for our channel partners to grow in 2010.”
Further reading
To ensure its partners are ready to take advantage of the firm’s mid-market push, EMC intend to overhaul their partner programme this year, added Gould.
“The partner programme has always reflected the changing needs of our partners and the make up of our business,” explained Gould. “And the emphasis will be on ensuring they are aligned to the mid-market this year.”
Evidence of the firm’s commitment to the sector is its recent appointment of Arrow ECS as a distributor, added Gould, following a review of the company’s distribution partners late last year.
“Arrow ECS demonstrated to us during the review process that they have got the right skills to accelerate growth in the mid-market, as well as the other sectors we cover.”
Related articles
In this video find out about the fast-growing Chinese vendor's plans for market domination and how the channel is its route of choice
Find out what gifts Acer has in store for partners for 2012 in this exclusive roundup of its recent conference
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers that rozzers are seemingly living in the technology dark ages
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
|
|
|
Do you agree?
Have your say