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18 Jul 2007
Tesco will begin flogging its own-brand software in 200 more stores after hailing phase one of the roll-out a resounding success.
The retail mammoth revealed it had shifted 25,000 titles of the low-cost range since it debuted in 150 outlets in October (CRN, 9 October).
Tesco’s software offering, which was developed by Formjet, encompasses two security/anti-virus products, a personal finance tool, a complete office suite, a CD/DVD burning tool and a photo editing tool.
The six titles, which are all priced at under £20, will be on the shelves of over 200 new stores by today, Tesco said.
In addition, the grocery goliath said it will include the titles in a buy-one-get-one-free promotion during the back-to-school period and will begin working with Formjet to develop new titles for the range.
Tesco Buyer Daniel Cook, said in a statement: “Demand for home computing equipment is bigger than ever, which is why we decided to launch a choice of great value Tesco own range software equipment.”
“We're delighted that the range has proved such a hit, and in response to this demand we're increasing the total number of stores where customers can pick up the popular software.”
The retail monolith revealed that Tesco Antivirus has been the best-seller to date, followed by its Internet Security and Complete Office titles. Tesco claimed the software has proved particularly popular among schools and colleges and individual home users.
Further reading:
Shoppers
want even more from supermarkets
Is
software success in store for Tesco
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