RSA rewards VARs with SecurWorld incentives

Security vendor reveals cash payment scheme alongside changes to its deal registration initiative

By Laura Hailstone

17 Mar 2006

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RSA Security has unveiled a number of extra incentives for resellers under its SecurWorld Partner Programme.

The first is an incentive card designed to reward individual sales executives or teams. The scheme will offer cash payments on a Visa debit card available to spend wherever Visa is accepted.

“We launched the RSA SecurWorld Rewards Programme to our partners at RSA’s Partner Conference in Athens three weeks ago,” said Jo Pettifer, international channel programme manager at RSA. “The incentive card is a cash incentive scheme, which we will activate in May.”

Richard Turner, vice-president of international sales and operations for EMEA at RSA, said: “The card will be used to encourage partners to sell new licences for particular products, and to support new product launches by boosting rewards for transactions.”

The security vendor also announced changes to its deal registration initiative. It aims to provide greater rewards for partners that generate new business. It also introduced an upfront five per cent instant rebate available to its Solutions Partners, in recognition of their commitment to “technical training and certification”.

To date, RSA has 27 Solutions Partners in the UK, 50-60 Access Partners and more than 100 Registered Partners, which are currently going through the accreditation process.

Pettifer said: “The emphasis for 2006 is the development and improvement of the RSA SecurWorld programme in line with RSA’s business objectives and the needs of our partners. We feel it is important to reward those partners that contribute the most to helping RSA grow its business.”

George Anderson, security solutions business development manager at Computacenter, said: “We’ve been an RSA Solutions Partner for at least five or six years. It’s good that the reward card is flexible enough that you can do it on a group basis.”

laura_hailstone@vnu.co.uk

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