DSGi Business merges sales teams

More senior managers said to be leaving reseller as a result of latest rejig

By Doug Woodburn

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29 Jan 2009

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DSGi Business HQ

DSGi Business is remaining tight-lipped on rumours that it has laid off another small batch of senior managers as it prepares to merge two of its sales units.

According to insiders, the reseller is combining its Small Business Unit with its midmarket-focused Key unit as part of its ongoing cost-cutting drive.

CRN understands the move has resulted in a small number of senior management casualties, including Equanet veteran Guy Beaudin, who wrote the VAR’s public sector bids.

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DSGi Business refused to confirm the speculation, saying it “will not comment on rumour and speculation”.

Martin Dorchester took the reins of DSGi Business in November following the departure of chief executive Jerry Roest.

Onlookers claim Dorchester is keen to focus on the reseller’s traditional product business while jettisoning non-core activities.

One distribution source, who asked to remain anonymous, said: “DSGi Business had a lot of remote office locations and a very complex structure which costs money. The new chief executive is starting to take the complexity out of the model and getting back to basics which is definitely the right move.”

Parent DSG international this month announced plans to shave a further £20m from its cost base in its fiscal 2009 as it moves to counteract declining sales. DSGi Business laid off around 50 staff last Autumn in response to “challenging” market conditions.

drowning, not waving...

As an external consultant who has tried / offered help to these guys many times, and has always met the same barrier - WE KNOW BEST - I have to say this ship is sinking - FAST!

Posted by and external view | 30 Oct 2009

Agree with previous comment on old management

Totally agree with the previous post about the disaster of the old management team. I remember the original team of Derek Lloyd, Mark Ainsworth, Rob Barnes, Stuart Owens and Steve Evans. They might have been tough but they all had a vision, passion and desire to make the business work and achieved a lot despite what looked like no or little support from their head office. They cared about the business AND the people. Interesting that Stuart Owens is now MD at Fat Face, Derek Lloyd had success in the gambling industry and Rob Barnes has made a fortune selling multiple businesses and is now running one of the leading web design agencies in the country. Maybe DSGi should employ the old team back again! Then I might go back and work there.

Posted by Remembering the good days | 10 Sep 2009

World Class Board, I ask you?

As a former DSGi employee I can't help but think how poorly this company has been managed since Derek Lloyd was dismissed, whilst he was not everyone's cup of tea he had a clear vision of where the business needed to go. The only place I see this old ship heading is full steam ahead towards an iceberg!

I recall reading on this very website how Colin Dyke described the newly appointed board as world class, poo pooing the notion that they were a disposable board, what's world class about chopping jobs?

I see more and more of the managers who were there from the historic PCWB days are gone and now we see "interim" managers joining the company on 3 month contracts, what can you achieve in this time other than an emotionless cull of time served staff!

Let all other resellers take note of the mistakes here and learn from the mistakes of removing a leader with vision for yes men & women! Sales firms should be lead by sales not the back office career ladder climbers!

Posted by Michael Houghton | 08 Apr 2009

You can't add value online!

How on earth does Equanet think they can add value to it's clients by removing the technical support functions and trying to get more people to buy online! A fancy website is good but what happens when our customers can't see what they want on line!

I recall another company called jungle trying to do this and look what happened there!

Posted by Annoyed Employee | 08 Apr 2009

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