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16 Nov 2007
Network hardware vendor
D-Link
is to pump e1m (£700,000) into its UK channel next year as part of a strat-egy
to enhance its presence and support the growth of its partners.
The firm is looking to bring its UK growth into line with its European business
and the cash injection will be aimed at improving the skills of resellers to
ensure they can fully support the D-Link brand.
D-Link also plans to relaunch the company logo and revise its partner strategy.
Chris Davies, UK and Ireland general manager at D-Link, said: “We are performing
very well in Europe and want to bring the UK up to speed. A major part of this
will be the increased investment.
“Our partners need to have the right skills in place to grow. We are looking to
support their investment so they can grow with us and provide their customers
with a better level of customer service.”
News of the extra investment has been given a cautious welcome by resellers, who
warned it would take more than money for D-Link to achieve its targets.
Darren Stringer, managing director of D-Link partner
Brighter
Connections, said: “The investment is a very positive move, but D-Link
needs to do more than just throw money about if partners are going to benefit.
“The investment must be evenly distributed between the north and the south so
that partners across the country can make the most of it.”
Meanwhile, D-Link has confirmed the appointment of former Cisco EMEA marketing
director Dave Smith as its european vice president of business solutions.
D-Link
plans green networks
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