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04 Sep 2008
Target Components has landed exclusive distribution rights for what it has labelled the coolest mini-notebook on the market.
Its new Razorbook 400 is a Windows CE-powered mini-notebook from 3K. It has three outstanding qualities that give resellers a better offering than Maplins, which stocks a Linux alternative, claimed Randall Pevin, Target’s market development manager.
“It is ultra portable and chic; it is so slim it will fit in the back of your jeans; and it comes in a range of colours that would complement any handbag,” he said.
Further reading
Portability and chic are one thing, but it is the technical advantages that will swing the sale for online retailers and resellers trying to compete against the Linux-based system that Asus is pushing on potential buyers.
“Windows CE Pro enables these devices to run Flash applications and rich media. That means you can watch videos on YouTube and MySpace,” said Pevin.
In the US and Canada, these devices have been popular because they give children from 14- to 49-years-old, the chance to satisfy their social network addiction, according to Dan Jacobs, chief executive of 3K Computers. The ability to access video on Facebook and MySpace is a major selling point, he argued.
“Demand for mobile technologies is at a record high around the globe, which makes it an ideal time for 3K to tap into the power of the IT channel,” he said.
Social networking aside, there is one powerful business argument to be made,
said Pevin.
“Windows CE enables these machines to run Desktop Windows, so you can access
your work PC wherever you are.
“These are great remote access devices for the road warrior. They are so much easier to carry than a laptop, but they offer at least as much functionality.”
The solid-state mini-notebook has built-in Wi-Fi and is fitted with three USB ports and an SD card slot.
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