Azzurri quashes rumours

VAR claims it is well on track to hit sales targets for its financial year

By Doug Woodburn

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26 Mar 2007

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Azzurri has hit back at channel rumours of unrest by claiming it is in line to hit its sales target for its financial year to June.

The mammoth VAR is currently seeking a financial director and CRN understands it has recently lost a number of other key staff to rival resellers.

But Joe Doyle, marketing director at Azzurri, quashed any suggestion it had hit a rocky patch: “Our numbers are in line with objectives for the year ended June and our latest figures for February are ahead of expectations.” 

He confirmed chief financial officer Ian Glanville is to shortly leave the firm but claimed no other top positions were vacant. “We’re at a size where companies like to dish the dirt on us and we take that as a compliment,” he said.

Channel gossip that Azzurri’s private equity (PE) backer PPM Capital is keen to see a bigger return on its £182.5m investment is also gathering.

One well-placed onlooker said: “There is talk in the PE space that PPM has overpaid for Azzurri and would like to get more out of it.”

But Doyle emphasised that PPM is fully satisfied with Azzurri’s progress: “I can guess where this speculation came from because 3i recently won an award for best exit when they sold us to PPM. The insinuation is that PPM must have paid over the odds, but PPM is totally happy with the deal it struck,”  he said.

Chief executive Martin St Quinton, added: “Over the past year, Azzurri has made two strategic acquisitions, MiTech Group and Sirocom. Accordingly, Azzurri's sales strategy and company structure have been revised to fit the business moving forward.”

Jess Thompson-Hughes, managing director of distributor React said: “When you’re buying smaller companies, management will always be looking at their watch until they can leave.”

Further reading:

Private equity firm buys Azzurri

Makes Sense

Having signed a contract with Sirocom just as they were absorbed by Azzuri Communications, i have to say Azzuri's management of our account is nothing short of awful, the lack of customer awareness and technical abilities in my experience is shockingly poor.
One of the worst decisions in my career was to place our MPLS order with this company.... Reading this story may shed a little light on why the service we receive is so poor.
Here's to the end of the minimum contract term!!!!

Posted by Peter Symes | 14 Apr 2008

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