Probrand sets itself £100m turnover goal

Ambitious VAR Probrand has set itself a mission of hitting £100m in turnover by 2010 through a mix of acquisitions and organic growth.

The Birmingham-based reseller recently unveiled a £16m turnover for the first quarter of 2008, up 83 per cent on the same period last year.

Marketing director Steve Bushell claimed Probrand’s online tool for maximising IT budgets, theitindex.co.uk, would boost its top line as the economic downturn hits home.

“Probrand will reach its target through a mix of acquisitions and organic growth. It smashed last year’s sales forecasts and with an automated toolset the vision that the directors of Probrand have will be reached,” he said.

Mark Blowers, senior research analyst for the Butler Group, said: “Probrand’s model is still applicable and may be even more applicable in the current economic outlook. Bringing technology together in one web space saves customers time and effort.

"It also allows the customers to view availability of stock, as price is not always the most important factor when searching for technologies.”

The mission statement follows Probrand’s full year 2007 results, announced in February, which revealed the VAR had doubled its turnover to £33m, up 79 per cent year-on-year. Profit was also up 27 per cent, the VAR claimed.