Aruba targets Nortel customers

Wireless LAN vendor lures customers of troubled vendor with investment protection scheme

By Doug Woodburn

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29 Jan 2009

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Aruba Networks is the latest vendor aiming to feed off Nortel’s woes with an investment protection programme targeting its troubled competitor's customer base.

The wireless LAN vendor is extending preferential pricing to Nortel customers who transition to its AMP Wireless Management Suite.

Aruba is not the first networking vendor to prey on customer uncertainty in the wake of Nortel’s decision to file for bankruptcy protection earlier this month.

Further reading

Enterasys and F5 Networks are among those to have launched their own life raft-style programmes in recent weeks.

Bryan Wargo, general manager of Aruba’s AMP Solutions division, said: “In today’s economic climate, customers want to extract the maximum useful life from their investments, and Nortel’s wireless LAN customers are no exception.

“The AMP Wireless Management Suite can better manage existing Nortel wireless LANs, while lowering operating expenses with Help Desk, compliance, reporting, troubleshooting and life-cycle management features. The AMP Wireless Management Suite also provides a graceful migration path to newer wireless LAN solutions from Aruba and other suppliers.”

Despite the free-for-all, many Nortel resellers have pledged to stick by their ally.

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