Avaya turns finance on its head

Communications vendor aims to keep cash flowing in the channel with revamped financing scheme

By Sara Yirrell

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14 Apr 2009

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Avaya has taken the wraps off its latest financing package designed to help its channel partners free up credit.

Traditionally, Avaya partners have received funds after projects have been completed, but the Advanced Funding Programme (AFP) will turn this system on its head.

Subject to contract, AFP will pay Avaya’s accredited distributors all upfront costs for the equipment, and will pay channel partners 50 per cent of the installation costs prior to installation. The balance is then paid to business partners upon completion of the project.

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Paul Fazakerley, Avaya Financial Services (AFS) European programme director at Avaya, said: “Cashflow is the number one concern for many companies – and this is no different for distributors and business partners.

“We understand the challenges facing the indirect channel, and in this environment our Advanced Funding Programme will significantly increase cashflow for both distributors and business partners, and should help free up their credit lines.

“Combined with our nought per cent finance offering, recently extended following strong demand from our business partners and their customers, we are providing the right tools to help companies overcome current financial challenges, while allowing them to invest in essential office equipment.”

Jan Lawford, senior director, EMEA Channels, Avaya, agrees that the new offering will appeal to business partners.

“Channel business partners often indicate concerns regarding upfront capital outlay and we have worked closely with AFS to create a new financial product that addresses this need. We are confident that this will be of real benefit to our existing partners and, ultimately, to the customer base as a whole.”

AFP is available to eligible partners in the UK, Belgium, Netherlands, France, Switzerland, Germany, Italy and Spain.

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