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14 Feb 2008
Storage giant
NetApp
has announced a new strategy, which includes the launch of its Authorised
Professional Service Partner Programme (APSP), to encourage VIP partners to
deliver services to end users.
John Rollason, product marketing manger for EMEA at NetApp, said: “NetApp is
launching a major strategy with new products, the unveiling of our Kilo Client
grid computing demo lab and the announcement of the APSP.”
By joining the APSP, partners can differentiate themselves from the competition
by demonstrating value-add service skills in storage system design, storage
platform, Microsoft applications and virtual tape library implementation,
explained Pete Rawden, channel sales director at NetApp. “Partners can choose
one or a number of these solution areas, however, NetApp is not forcing the APSP
on its partners as it may not be right for some,” said Rawden.
“The VIP programme is still in place this new announcement is an extension.
Through the APSP, partners will have access to NetApp’s tools, knowledge and
know-how to improve selling its products.”
Rollason added that NetApp is announcing two new products as well as the launch
of the APSP, as the storage market has seen a transformation with
virtualisation.
Sandra Dunne, sales manager at NetApp reseller Partner Appliance Technology
welcomed the initiative. “The APSP will provide huge benefits, as partners can
become more integrated with NetApp.
“The professional services and accreditation will determine a higher level of
expertise for customers.”
NetApp
gobbles up Onaro
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