CompTIA chief hints at strategy shake-up

Chief executive set to review entire organisation as it looks to raise its profile

By Sara Yirrell

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13 Oct 2008

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CompTIA plans to shift focus to working with its members

The new chief executive of trade body CompTIA has revealed plans to radically overhaul the organisation to help it focus more on its members.

Todd Thibodeaux took over the running of CompTIA in September, joining from giant trade body the Consumer Electronics Association.

“We are trying to define a new CompTIA,” he said. “This is almost a rebirth. Everything is under review. We are taking things from the ground up and re-evaluating them.”

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Thibodeaux said past CompTIA management had an “almost antagonistic” relationship with its members, which he is determined to change.

He said the trade body is looking to increase its reseller members globally over the coming year, and building on its certification business.

He even hinted that the CompTIA brand itself may change in the future, should the need arise.
“We might change the brand and give ourselves an identity to grow and go forwards,” he said.

Mark Evans, commercial director at security VAR Imerja, joined CompTIA this year and was positive about the trade body’s direction.

“I see this relationship with CompTIA as a great opportunity for us to help influence what will become a leading voice in the IT industry and a welcome support for the reseller community,” he said.

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