Xerox revamps partner programme

Europe-wide drive to increase sales through VARs and volume partners

By Fleur Doidge

More from this author

29 Oct 2008

Be the first to comment

  • Digg
  • Tweet

Xerox has unveiled a new Authorised Partner programme providing member resellers with access to rebate deals, discounts, sales leads, training and marketing resources.

Peter Ward, Europe vice-president for Office Group volume channels and distribution at Xerox, said the updated programme is aimed at helping Xerox drive more sales through the channel.

The new programme is Europe-wide, superseding the localised approach the vendor previously had. This will enable Xerox to better resource its channel growth, according to Ward.

Further reading

“With the country organisations in the past, our focus has been around the value channel. This gives us the opportunity to make the right investment decisions in the right country,” he said.

"And we are increasing the funding available.”

Ward could not say how much more will be invested. However, volume resellers will also get additional investment to help them develop into annuity-based value-adding partners where appropriate.

Xerox already does 80 per cent of its sales through third parties, except for a few large accounts and similar that specifically request a direct relationship, Ward said.

Accredited resellers will be able to access Xerox’s PagePack plan and various online tools and resources such as the Self-Assessment Value Estimator (SAVE).
PagePack is a fixed cost-per-page contract for SMBs.

In 2006, Xerox altered a two-tier distribution model from 49 country-based tier-one distributors to four regional master distributors – Esprinet, Ingram Micro, Scribona and Tech Data.

Two Xerox production printers were best-in-class at the 2008 European Digital Press (EDP) Association Awards. The Nuvera 288 Digital Perfecting System was top production cut-sheet monochrome printer and the 650/1300 was best web-fed monochrome production printer for 2008.

The EDP Association stated that the award for the Nuvera 288 was based on “the product’s speed and high production, image quality and the Pass Through Programming feature” while the 650/1300 won for its combination of speed, ease-of-use and workflow productivity.

display:none
Loading
We won't publish your address
By submitting a comment you agree to abide by our Terms & Conditions

Your comment will be moderated before publication.

Will Apple's attitude to the channel change in 2012?

50%

18%

31%

1%

CRN Partner Connect 2012

CRN Partner Connect logo

CRN's premier networking event is back on 17 May at the Ricoh Arena

Date: Thu 17 May 2012

CRN Fight Night 2012

One of the fights from CRN Fight Night 2010

Channel fighters preparing to square up once more on 24 May

Date: Thu 24 May 2012

Sign up for our range of FREE newsletters:

Submit your email address and we'll send a link to a personal newsletter control panel

fragment image

The mobile enterprise: Secure the data, not the device

The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security

fragment image

Measuring the ROI of Google Apps

This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps


Dave the dealer blog

Dave the dealer

Clocking off

Dave discovers that rozzers are seemingly living in the technology dark ages

View from the channel

Views from the Channel

Departing CEO has done Dixons a service

Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived

To send to more than one email address, simply separate each address with a comma.