Rocom launches marketing initiative

Voice and data distributor Rocom has launched a dedicated marketing programme to help its VARs boost their bottom line.

The Reseller Marketing Programme, which is managed by 20 specialist staff, will focus on providing resellers with help and support in the production of brochures, web sites, catalogues, exhibition displays, direct mail, e-bulletins, PR and newsletters.

Richard Carter, managing director of Rocom, said: “Rocom has undertaken reseller marketing in the past, but it is only recently that we have really started to focus on it as a core support proposition. In times of economic slowdown many companies chose to downsize their marketing operation – this is absolutely the wrong thing to do. As times tighten we aim to help our resellers fight more effectively for market share and profile."

Phil Hambly, sales director at Rocom said: “Marketing support forms one of the 11 pillars of our total distribution proposition. We have no doubt that today’s distribution model is about proving a support infrastructure that delivers tangible benefit to our resellers. In a climate where some choose to compete on price alone we are looking to raise the bar and add real long-term value to our reseller partners. Over the years we have accrued a huge amount of in-house marketing and design experience – and that is a key point – flexibility, spatial awareness and channel understanding can only really be delivered from an in-house team, and we believe we have one of the best.”