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25 Jan 2010
Midwich has broadened its distribution deal with Zebra to include the latter’s card printers, which it will also push via its barcode and auto-ID division Synergix.
Alex Ward, commercial director at Midwich, said its Zebra partnership had been strong.
“We have enjoyed some excellent growth in both our businesses since we launched at the end of 2007,” he said.
Further reading
“After careful consideration, planning and investment by both companies, we believe now is the right time for us to launch with their card printers.”
Ward said card printers could represent incremental business for resellers to leisure, security and education markets as well as some new verticals.
Mike Pitt, regional sales manager at Zebra, said Midwich was already a key distribution partner for its barcode portfolio.
“It is well equipped to help us achieve these goals and further develop the UK card market,” Pitt said.
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