Fujitsu points to Select programme

Darren Neath: The changes make it easier for resellers to access resources

Fujitsu has made a series of enhancements and additions to its Select channel programme as it looks to grow its UK footprint.

The Japanese firm has launched its Select Certification Centre which enables resellers to gain Fujitsu Select Partner accreditations online through a points-based system. This approach helps resellers with specialisations in key technical areas to combine mandatory courses, the vendor claimed.

To qualify as a Select partner, resellers need to gain certification in either or both the Fujitsu Mobility and the Fujitsu Server and Storage designations.

The vendor has also added enhanced navigation and a single sign-on feature to simplify its online training section, and has simplified its lead generation and sales development fund access tools as well as adding more partner account management resources.

Accredited Select Partners will also have priority access to the Fujitsu Bid Desk and to demonstration loan stock.

Darren Neath, channel director at Fujitsu UK and Ireland, said: “The changes we have made to the Select Partner Programme make it easier for resellers to access all the resources we make available to them and to do business with Fujitsu.

“The new online training portal is more flexible and designed to encourage resellers to develop their own capabilities, attain higher levels of accreditation and improve their potential to drive more business with Fujitsu. We have achieved significant growth in key areas of the market through our partners over the past three quarters and these enhancements will help us to continue and add to that momentum."

The vendor has also almost doubled the size of its partner account management team, and held a series of lead generation and sales and marketing initiatives over the past six months. It has unveiled new additions to its Primergy server, Lifebook mobile and Eternus storage ranges.

Neath added: "All these investments are being made with the goal of building good, profitable and sustainable long-term relationships with our partners. They have already yielded some excellent results and we will continue to invest in our channel with the aim of enthusing and encouraging them to take the Fujitsu value proposition to their customers.”