Kyocera launches attack against third-party toner

Kyocera wants to encourage sales of toner made specifically for its own print-copy devices

Kyocera has outlined a scheme to win share back from sales of what it calls ‘non-genuine’ toner.

In a statement, the print vendor said it wanted to encourage partners to sell more Kyocera toner.

“Kyocera has created a consumables direct partner programme with the main aim to reward Kyocera’s direct partners who distribute genuine quality toner manufactured by Kyocera,” said Charlotte Elmer, consumables and spares manager at Kyocera.

“[We want to] ensure that end users are buying genuine Kyocera consumables, and therefore not compromising the quality of their Kyocera product.”

The plan would reward its direct partners for promoting toner made by Kyocera. Resellers will get access to various marketing initiatives, such as support, sales management, new promotions, and lead generation.

“So far, VOW, UFP, Westcoast, Advent, Midwich and Spicers have all been brought on board,” Elmer said.

“We have a strong process in place to deal with non-genuine product and the companies associated with this trading. We hope by getting partners on board, we can continue to sell genuine toner and see a growth in our consumables business in the forthcoming quarter.”