The Danwood Group joins Xerox ranks

VAR signs strategic partnership to cover both UK and Ireland

By Sara Yirrell

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06 Jul 2009

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VAR Danwood Group has signed a strategic partnership with print vendor Xerox to cover the UK and Ireland.

Under the terms of the agreement, Xerox's full range of office, production products and supplies, including all Phaser and WorkCentre printers and multi-function systems will be covered. The Danwood Group has 34 sales offices across the UK, Ireland and the Channel Islands.

Alan Charnley, managing director, Xerox UK and Ireland, said: "Appointing the Danwood Group as a nationwide channel partner is a major opportunity for Xerox to access many more potential customers. We believe this will be a long-term strategic alliance that will bring mutual benefits.

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"Channel expansion is central to our strategy and this move is a key step in that direction. Danwood, which has a particularly strong presence in the corporate and public sectors, will complement our existing channels and enable us to achieve significant incremental sales coverage."

Graham Reeve, managing director, business development and strategy at Danwood, said the partnership was a "significant" enabler to its continued growth.

"The addition of Xerox to our portfolio reinforces our status as the leading multi-vendor supplier of document and imaging solutions and is in perfect harmony with our strategy of offering our customers the best solutions, from the world’s leading technology manufacturers, supported and enhanced by Danwood’s service and value proposition. We are delighted that Xerox has chosen Danwood to be a significant part of its growth plans," he said.

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