Euro firms willing to shell out to be green

IT managers across Europe are prepared to shell out more money to be green, research has revealed.

Results of a joint study by Lenovo and AMD, which questioned over 600 IT managers across Europe, has revealed that 82 per cent of respondents would be happy to pay a price premium for an energy efficient product.

Of the IT managers polled across Europe, 60 percent reported that they are currently using PCs that were not energy efficient or EPEAT rated.

Milko van Duijl, president of Lenovo EMEA, said: “Being environmentally friendly is a critical success factor to doing business today, and it comes with palpable operational benefits, most notably, cost savings. We’re making it our mission to raise awareness of this and give customers the opportunity to put their increasing environmental awareness into practice.”

Larry Vertal senior strategist at AMD said energy efficiency would become an increasingly key issue for companies.

“We understood that if we didn’t develop products with lower power demands our business, and our customers, would be affected in the long run,” he said.

Further Reading:

UK firms ‘all talk’ on green issues