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16 Jul 2009
A new digital signage firm is cranking up its sales via the channel.
Kevin Cooke, chief executive of Lincoln-based company HydraVision, and director of parent company Contracting Solutions New Media (CSNM), said the aim was to drive more sales through IT resellers.
“CSNM targeted large systems integrators, but we wanted the retail and reseller channels,” he said. “The best way was via a separate company.”
Resellers will get marketing, installation and help desk support.
HydraVision’s plug-and-play appliance includes elements of CSNM’s system, Modvision, but targets new users and SMEs.
Jason Cremins, chief executive of digital signage-as-a-service purveyor Signagelive.com, said that most mature digital signage products are stable, can deliver content to a screen and stay running.
“I think the term ‘they don’t work’ is harsh if referring to the technological capabilities,” he said. “However, I do agree that many packages are ‘unworkable’ because they are not built from a standard, competent PC user’s perspective. Ease-of-use is a key differentiator.”
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