VADition posts stellar 2010 numbers

Hampshire distributor motors past £20m sales mark as profit more than trebles

By Sam Trendall

More from this author

22 Jul 2010

Be the first to comment

  • Digg
  • Tweet
VADition's Barrie Desmond
Barrie Desmond: we had the tools and the foresight to make value decisions

Distributor VADition enjoyed a barnstorming fiscal 2010, with sales growth north of 50 per cent and net profits increasing more than threefold.

Turnover for the year to 31 May was up 54 per cent annually to £23.4m, while net profit spiked 229 per cent to almost £1.5m. A third of revenue was drawn from networking technologies, with 36 per cent coming from security and 30 per cent from storage.

But, in the company's directors' report, the distributor notes that the three strands of its business provide very different levels of profitability.

Further reading

"Margins in the security business are twice that of storage, and networking margins are also 50 per cent higher than storage," says the report.

The firm's staff headcount almost doubled last year to 35 and a further "aggressive recruitment campaign" is planned for this year. VADition is also in negotiations to lease a new building to be primarily used as a training centre.

The directors' report stresses the importance of cloud-based technologies to the company's business strategy. It adds that a number of new vendor partners will be announced imminently.

VADition's business development director Barrie Desmond told ChannelWeb.co.uk his firm was on course to soar past the £30m barrier this year. He added that, having only been trading for four years, the distributor's rapid rate of growth was a fantastic achievement.

"[When we started], people looked at us and thought we were interesting but did not have a clue what we were on about," he said. "We had the tools and the foresight to make value decisions, and instinctive decisions, as well."

display:none
Loading
We won't publish your address
By submitting a comment you agree to abide by our Terms & Conditions

Your comment will be moderated before publication.

Will Apple's attitude to the channel change in 2012?

53%

21%

25%

1%

CRN Partner Connect 2012

CRN Partner Connect logo

CRN's premier networking event is back on 17 May at the Ricoh Arena

Date: Thu 17 May 2012

CRN Fight Night 2012

One of the fights from CRN Fight Night 2010

Channel fighters preparing to square up once more on 24 May

Date: Thu 24 May 2012

Sign up for our range of FREE newsletters:

Submit your email address and we'll send a link to a personal newsletter control panel

fragment image

The mobile enterprise: Secure the data, not the device

The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security

fragment image

Measuring the ROI of Google Apps

This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps


Dave the dealer blog

Dave the dealer

Clocking off

Dave discovers that rozzers are seemingly living in the technology dark ages

View from the channel

Views from the Channel

Departing CEO has done Dixons a service

Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived

To send to more than one email address, simply separate each address with a comma.