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29 Nov 2007
AMD
has launched its first PC platform designed to make it easier to build
performance PCs.
Codenamed Spider, the platform comprises the new quad-core Phenom processors,
ATI Radeon HD 3800 graphics processing units (GPUs) and AMD Series-7 chipsets.
Unlike Intel, with its well-established approach to creating PC platforms such
as Viiv and Centrino, AMD has steered clear of creating a platform comprising
chip, chipset and graphics chip in one bundle.
Spider is the most significant launch resulting from AMD’s takeover of ATI
Technologies last year for $5.4bn (£2.6bn) and the chip maker is confident it
will appeal to a large range of PC builders.
“AMD is the only company committed to delivering the ultimate visual experience
across all the screens of your life,” said Dirk Meyer, president of AMD.
“The AMD Spider platform delivers a highly advanced, feature-rich computing
experience. Our commitment to energy-efficient design and manufacturing
excellence drives an unprecedented performance-per-watt at an amazing price
point, putting enthusiast-class platforms in reach
for more users than ever.”
At the core of the new platform sits AMD’s Phenom quad-core processors, designed
on a 65nm process for high performance and low-power consumption. Using its
PowerPlay and Cool n’Quiet 2.0 technologies, AMD claimed that consumer and
business PCs based on Spider can consume an average of 32W and 29W,
respectively.
AMD is also making a lot of noise about the platform’s high-definition (HD)
capabilities. The 55nm ATI Radeon HD 3800 GPU supports PCI Express 2.0 and
HyperTransport 3.0 technology. It also supports ATI’s CrossFireX technology,
which allows Spider-based PCs to run up to four graphics processors
simultaneously.
Kelt Reeves, president of
Falcon
Northwest, said: “Running four graphics boards in one system has been a
dream of gamers, but could be a nightmare for a system builder to get all those
graphics cards pro-per airflow.
“The Spider platform design allows the AMD 7-Series chipset, AMD Phenom
quad-core processor, and the already cool and quiet ATI Radeon HD 3800 graphics
cards to all be placed for maximum airflow and cooling,” he added.
The 2.3GHz Phenom 9600 and 2.5GHz 9500 processors are shipping now for $283
(£137) and $251, respectively, in 1,000-unit pricing.
Laptop
demand sends chip sales soaring
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