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17 Jul 2007
Comments:1
Google has unveiled a tailored search tool for businesses in the form of a hosted service.
The search engine giant claims the service - which ranges in price from $100 a year for searching up to 5,000 pages, and $500 a year for up to 50,000 pages – will help bring up more relevant results and generate more referrals for each member business.
Dave Girouard, vice president, Google Enterprise, said: “Millions of businesses have a web presence but offer users no ability to search their site. While many of these businesses invest in search advertising and search engine optimisation to help customers find their business, customers are left on their own to navigate content once they land on a site.
“As Google continues to make search technology more accessible to businesses of all sizes – first with our appliances and now with hosted search services – we are reducing the hurdles of cost, complexity and time so that small businesses can help customers find what they need every step of the way.”
Firms signing up to the service need to follow a set of steps: first to identify the site or sites to search, and select either all or selective searching of content; second to add a search box and customise the appearance by adding logo and matching the site’s look and feel and finally to further customise search results with refinements that reflect site content.
Further Reading:
Postini VARs wary over sale
http://www.channelweb.co.uk/crn/news/2194294/postini-vars-wary-sale
Google bags up Postini
http://www.channelweb.co.uk/crn/news/2193817/google-bags-postini
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Do you agree?
360view4u.co.uk
what is the difference between using free customise google search (Co-OP) and this paid service??
I think Google is not helping itself by giving confusing signal to end-users.
Posted by Free Market Research | 17 Jul 2007
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