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13 Aug 2009
Specialist retail distributor Gem has partnered with California-based Livescribe, as part of the vendor’s international expansion strategy.
Livescribe’s Pulse Smartpen is a computer in a pen that captures handwritten notes and simultaneously records and links audio to the notes. Gem will sell the vendor’s Pulse Smartpens through its UK and Ireland channels.
Dean Van-Velsen, technology and product development director at Gem, said: “The Pulse smartpen is a new category-defining technology within the existing digital pen consumer electronics sector. We’re excited to be partnering with Livescribe and look forward to helping them quickly establish a successful brand in the UK.
Further reading
Byron Connell, chief marketing officer at Livescribe, said: “The UK & Ireland represents an immediate opportunity for us to quickly build our brand in western Europe and serve our growing community of international end users. Gem will be instrumental in helping us to achieve our goals for this region.”
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