|
|
|
Individualised direct marketing software vendor Intimis has launched its first channel partner programme, appointing marcoms firm The Bright Partnership as solutions partner and Germany-based print specialist Margreff Druck und Medien as solutions supplier.
Intimis' marketing system enables direct marketers to speak to prospects and customers on an individual basis in print and online. The company claims its systems can provide response rates of between double and three times those of conventional direct-mail, while halving the cost.
"Our partnership with Intimis enables us to provide our clients … to cultivate a far stronger relationship with their cutomers," said Roger Shelton, co-director of The Bright Partnership.
Using personalised URLs (PURLs) linked to individualised micro sites enables browsers' behaviour – and therefore customer interest - to be tracked in real time and used as leads for sales conversion.
"Prior to using PURLs we'd never received such strong results from a DM campaign," said herald Margreff, managing director of Margreff Druck und Medien. "This convinced me to become a channel partner there and then."
The software is compatible with any CRM system, claims Intimis.
Related articles
In this video find out about the fast-growing Chinese vendor's plans for market domination and how the channel is its route of choice
Find out what gifts Acer has in store for partners for 2012 in this exclusive roundup of its recent conference
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers the unexpected demographical anomalies of online shopping
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
|
|
|
Do you agree?
Have your say