Servassure to grow with Daisy

Riley: Servassure's previous leadership was taking the company down a cul-de-sac

Telecoms provider Daisy Communications wants recent acquisition Servassure to stand on its own two legs and has backed the business to flourish.

Daisy acquired the third party services specialist as part of its buy-out of AT Communications last month, which took place hours after the firm had fallen into administration. Harlow-based Servassure has now been spun off into its own limited company with directors Ian Massingham and Peter Orr remaining in situ.

Daisy chief executive Matthew Riley scotched any suggestion his firm had any intention of disposing of Servassure. He claimed the business was primed for growth and had the full backing of its parent company.

“Having had time to look at the business in more detail we quickly realised the previous direction and leadership of Servassure was taking the company down a cul-de-sac,” he said.

"We have empowered the directors, invigorated the brand and separated the business out. I believe this business was a hidden gem within what we purchased from ATC."

Orr said his firm would look to increase its engineering resources and its channel presence.

“I now see the potential for this business to become bigger and stronger," he said. "With the Daisy board committed to us I am confident we will be able to make some bold announcements to the market with new promotions and services and, of course, some notable contract wins.”