|
|
|
VAR Ardenta is feeling lucky after winning a four-year deal to supply the UK’s largest gambling firm, Ladbrokes, with IBM Informix Dynamic Server (IDS) technology. The contract is Ardenta’s biggest ever.
The deal includes licensing and maintenance, and allows Ladbrokes to run its online betting application, OpenBet, on Informix across London, Kuala Lumpur and Gibraltar.
Neil Truby, director at Ardenta, an IBM Premium Business Partner, told CRN: “The technology allows users to get instant prices and results, which is vital because odds can change at any second. The Informix database stores the information the customer desires and then renews the information all the time.”
Ladbrokes also offers customers a ‘one account’ option, which the Informix platform supports. Ladbrokes customers select a single user name that provides access to all channels and across every product.
Further reading:
Related articles
In this video find out about the fast-growing Chinese vendor's plans for market domination and how the channel is its route of choice
Find out what gifts Acer has in store for partners for 2012 in this exclusive roundup of its recent conference
CRN's premier networking event is back on 17 May at the Ricoh Arena
Date: Thu 17 May 2012
Channel fighters preparing to square up once more on 24 May
Date: Thu 24 May 2012
The proliferation of endpoint devices within the enterprise has highlighted the shortcomings of one of the traditional approaches to data security
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Dave discovers that rozzers are seemingly living in the technology dark ages
Mark Needham, founder of distributor Widget, argues that John Browett leaves for Apple with Dixons in better shape than when he arrived
|
|
|
Do you agree?
Have your say