Computerlinks offers VARs cloud short cut

Distributor claims its ALVEA Infrastructure offers a fast-track for partners eyeing cloud move

By Doug Woodburn

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06 Sep 2010

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Dave Ellis
Dave Ellis: ALVEA infrastructure is a low-risk strategy

Computerlinks has launched its own-brand pay-as-you-use cloud services offering in a move designed to shatter the barrier of entry into the cloud computing market for its partners.

The distributor’s ALVEA Infrastructure enterprise cloud services offering is based on a partnership with enterprise cloud hosting provider OpSource.

Dave Ellis, director of new technologies at Computer­links, said the distributor had eliminated all upfront costs for its resellers by creating the ALVEA brand and investing in marketing collateral, training and legal documentation.

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The distributor will also front the 24/7 support.

“Partners are often not as entrepreneurial as they were and are under pressure to show return on investment,” said Ellis.

“Two years ago, the shutters went down; now they are willing to look at new technologies again, but they want to do it in a way that is low risk.”

Mike Worby, business dev­elopment manager at Com­puterlinks, said: “For resellers looking at cloud, there are so many services out there. The fact this is
an infrastructure offering means end users can have IT resources at their fingertips on a pay-as-you-use basis.”

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