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19 Mar 2010
Mobile enterprise applications vendor Antenna Software has tweaked its channel programme to help keep its European growth plans on track.
The firm is keen to capitalise on the European footing it gained through its acquisition of rival firm Dexterra in June 2009 through the use of a re-jigged channel programme and new partner acquisitions.
The programme, the vendor claims, will now provide partners with " unparalleled levels of training and support", as well as business development tools and the opportunity to resell Antenna's own mobile applications or create their own.
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Rikke Helms, managing director of EMEA at Antenna, explained: “There was a partner programme in place before, but the emphasis this time around is on promoting the transfer of knowledge between partners and training provision.”
Helms said the firm is also looking to recruit VARs with experience of working in retail and financial verticals, who will work in tandem with the company to deliver its solutions.
Helms added: “The enterprise mobile marketplace is an emerging and untested market, featuring technology a lot of customers have never heard of, but we have had a lot of interest from the channel already.”
Rob Bamforth, principal analyst at Quocirca, said the “relatively untapped” nature of the market could open up some good business opportunities for resellers.
He added: “The Antenna offering is a general purpose platform, which means there is potential for resellers to put a sector-specific spin on the product and trap new business that way.”
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