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08 Jan 2010
Vendor Fujitsu and audiovisual distributor PSCo have installed a 4m by 2.5m interactive videowall at Orange’s new Milton Keynes ‘customer experience’ store.
“We had never before attempted a wall with this quantity of screens and complexity of acoustics,” said Jeff Boucher, project manager at Fujitsu.
The interactive Samsung Ultra Thin Bezel 46in LCD videowall is part of a network including a training area, gaming area, electronic point-of-sale (POS) system and 70in Samsung display at the front of the store.
Further reading
Store visitors can be filmed by phone doing a Mexican wave that is then uploaded and played across the videowall.
PSCo also deployed a 3m by 3m Infinite Plasma videowall for the Christmas period in London’s Oxford Street Gap store.
Mike Nield, rental director at PSCo, said the screens facilitate marketing creativity.
“The range of accessories coupled with the screens’ high performance mean temporary installs of this product are becoming more popular,” he said.
Matthew Falla, director at interactive design agency Osmotronic, said it created the looping motion graphic showreel for the Gap campaign.
“Gap preferred the deployment’s brightness, the screens’ slick and modern appearance, and the price,” Falla said.
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