Mimosa Systems set to boost channel presence

Email continuity vendor Mimosa Systems has launched a bullish recruitment drive to boost its UK partners from three to 15 by the end of the year.

After being named the fastest-growing vendor of the year for email archiving and Microsoft Exchange by analyst Gartner, the vendor is on a mission to step up its growth.

Brian Bennett, managing director of Mimosa for Europe, said: “Mimosa doubled its revenues last year because of its 100 per cent channel strategy. It wants to build on its channel capability by adding new partners.”

Mimosa is looking for a good geographical spread of resellers in the UK and eventually Europe.
The firm’s NearPoint for Microsoft Exchange Server is a management software solution for Microsoft Exchange, unifying email archiving, recovery and storage management.

“Partners that specialise in verticals are also of interest, as they know the sector well. Microsoft Gold partners are preferred, but it is not essential,” added Bennett.

Mimosa’s UK channel base is limited to Satisnet, Essentialnet and Novosco. Novosco has generated $250,000 (£127,000) in business since it was recruited last month.

Mimosa has recruited Jo Hemming as UK channel partner manager to take on the ambitious task. Prior to Mimosa, Hemming held positions at Zantaz, Computer Associates and Oracle.

Hemming, who reports to Bennett, will be responsible for establishing the Mimosa channel infrastructure that delivers the tools, platforms and support needed to drive revenues of Mimosa’s NearPoint solution.

Hamish Macarthur of analyst Macarthur Stroud said: “New partners will help Mimosa gain the
coverage it needs in the market, however, it may experience problems positioning its products among the market leaders.

“Mimosa will have to show it will support its VARs, whether they are selling the products as stand alone or in conjunction with other services, to become accepted as a supplier in this space.”