Britannic event offers taste of convergence

Cisco was among the vendors present at the event

VAR Britannic Technologies has hailed its fifth annual Convergence Summit a success and has claimed a number of new business opportunities came from the event.

The seminar took place earlier this month at Mercedes Benz World in Surrey and was attended by about 260 end users.
Representatives from vendors, including Mitel, Avaya, Cisco, Global Crossing and Sun Microsystems spoke at the event, as well as Britannic Technologies’ sales and marketing director Jonathan Sharp.

He said attendees were made up of an even split of existing and potential Britannic customers.
“There was a lot of interest in unified communications (UC) and what it means to people,” he said.

He added that green issues were another dominant theme at the event and that they had become prevalent in businesses’ buying criteria.

“Reducing carbon footprint and power use is on the radar, especially in the public sector,” he said.

Rob Bamforth, principal analyst at Quocirca, said the human touch is important when selling new converged technologies.

“Getting people to work together using this technology is the training message that needs to come into play in the UC space,” he said. “That is an opportunity for the channel.”