PC builder Novatech is poised to open a fourth retail outlet in Cardiff as part of its slow and steady consumer expansion drive.
The 15,000sqft store in the city’s main business park is being shop-fitted and is due to open in November. Its other outlets are in Portsmouth, Portishead and Reading.
Commercial director Kriss Pomroy confirmed plans to continue building out the Portsmouth-based notebook and desktop builder’s retail empire in the south before slowly migrating further afield.
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“Gartner data shows us our customer repeat purchases are far ahead of the industry average.
“We sell support services and education rather than taking a stack-them-high approach, and our showrooms are like high-end fashion boutiques in design,” he said.
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