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11 Dec 2009
First-month sales of Windows 7 were 6,000 per cent higher than those reported for its predecessor, Vista, at online retailer dabs.com.
The firm's figures also revealed that the Home Edition of Microsoft's latest operating system was the most popular with buyers.
Dabs.com, which was acquired by BT for £30m in 2007, has attributed Windows 7’s high sales to the marketing materials supplied by online content producer Flixmedia.tv.
Further reading
Michelle Helme, head of online marketing at dabs.com, said: "Consumers had all the information they needed about Windows 7 at their fingertips, from product videos on Dabs TV to essential facts about which version of the operating system was right for them.”
Scott Lester, chief executive of Flixmedia.tv, said: “We were able to automate content direct to dabs.com at the moment the product was added to the web site.
He added: "World-class e-tailers offer as much information as they can so that consumers have everything they need to make informed decisions, just as they would if they were standing in a high street store with a staff member next to them offering advice."
Figures released last month by market watcher Context revealed that 36 per cent of PCs shipped through distribution during Windows 7's launch week featured the new operating system. The equivalent figure for Vista in January 2007 was 23 per cent.
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