Midwich cosies up to Samsung visualisers and plasmas

Lewitt: Plasma still more affordable than LCD in many instances

Midwich has been appointed sole UK distributor of Samsung’ s plasma displays and has also taken on distribution of its visualiser portfolio.

Lee Baker, business manager at Midwich, said Samsung is a top worldwide supplier of displays for digital signage.

“We want to give our customers the choice between plasma and LCD. The demand for plasma has not yet softened and we are still selling large volumes of Samsung and Panasonic,” Baker said.

Midwich already distributed Samsung flatscreens and printers but is now adding Samsung visualisers to its portfolio.

Stuart Mizon, business development manager at Midwich, said the company had been shifting Lumens Digital Presenters – another visualiser brand – for some years now.

“With ten models available, Samsung allows us to offer solutions for virtually any application,” he said.

Samsung Techwin’s visualiser division recently extended its range, adding a 16:9 HD format UF-130DX and a high-resolution SDP-850DX with 42x zoom capability.

Ian Myhill, European channel manager for the division, said Midwich had a good reputation for service in the UK.

“Midwich sales and technical staff have received full training and will be able to advise on the best products for a client’s needs,” Myhill said.

Samsung plasmas include 42 to 63-inch formats and two-year, on-site warranties.

Darren Lewitt, divisional director at Midwich, said plasma is generally more affordable per inch than LCD.

“The image quality of the latest screens is absolutely fantastic,” Lewitt said. “Samsung and Panasonic are still investing in plasma, and the technology will continue to be an affordable alternative to large LCD.”

Midwich claims that it accounts for more than 50 per cent of Panasonic plasma display sales in the UK. The distributor has snapped up all the remaining UK stock of NEC plasmas following that vendor’s withdrawal from the market earlier this year.