Buffalo extends Ingram Micro partnership

Vendor says deal will help increase its European coverage

By Caroline Donnelly

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20 Jan 2010

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The deal will see Ingram Micro distributing Buffalo products across Europe

Storage and wireless networking vendor Buffalo Technology is to extend its distribution partnership with Ingram Micro across Europe.

The new deal follows on from an earlier agreement between the two firms that saw Ingram Micro distributing Buffalo’s products within Germany.

Kevin Vine, Buffalo Technology's vice president of sales and marketing within EMEA, said the deal would help the firm bring its products to a wider audience.

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He added: "Our objective is to expand and increase our breadth of resellers across EMEA, and with Ingram Micro’s continued support and channel expertise, we will insure and increase our already market leading position.”

Robert Beck, executive managing director for Central and Eastern Europe and Pan European Business Unit (PEBU) at Ingram Micro, said: "We offer a comprehensive, market-driven range of products that we can now supplement across Europe with Buffalo Technology's high-performance solutions.”

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