Imago dabbles in furniture

Distributor inks partnership with bespoke furniture firm Benchmark

By Fleur Doidge

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05 Mar 2010

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Sitting pretty:Imago claims Benchmark's furniture is "ergonomic and sustainable"

Video communications specialist Imago Group has added a furniture maker to its portfolio, with a view to boosting revenues from sales of immersive telepresence products.

Ian Vickerage, managing director of Imago, says new parter Benchmark – a bespoke furniture joint-venture of Terence Conran and Sean Sutcliffe – is design-led and has a proven track record in producing furniture for homes, offices and hotels. “We will be making [the furniture] available in a range of wood and finishes,” he said.

Stylish, comfortable, practical furniture would help optimise video ­conferencing deployments of Poly­com ATX telepresence offerings. The custom-built furniture would be “ergonomic and sustainable”, he said.

Further reading

The joiner uses timber from sustainable sources and boasts a Queen’s Award for Sustainable Development.

“We are installing identical Polycom ATX units with Benchmark in our demo centres in Thatcham, Berk­shire, Paris and Eindhoven in Holland,” said Vickerage.

In other news, Imago won Polycom’s top UK distributor award and top video distributor in EMEA for 2009.

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